Adeela Carter is the founder of Carter Strategy Group, a global consulting firm that specializes in strategic planning and business development. With her expertise in network marketing, brand development, and strategy, Adeela has shaped and aided in the growth of global corporations, small businesses, entrepreneurs, and influencers, resulting in extraordinary achievements and the exceedance of business goals.
Throughout her years of consulting, Adeela identified a gap in the funding opportunities and resources available specifically for women entrepreneurs. This prompted her to co-create Pitch Better Inc., a Canadian based market research firm where she is the Head of Marketing and Communications. Pitch Better Inc.’s focus is to use data and strategic insights to help diverse women founders make informed decisions regarding their businesses.
Over the course of her career, Adeela has been featured in several media publications such as Forbes, Flare Magazine, and Refinery29. She has hosted fireside chats for the United States Black Chambers Inc. in Washington DC, and moderated panels at both Build Your Own Brand Conference in Atlanta and The Caribbean Women’s Power
Lunch in Trinidad and Tobago. Adeela prides herself on her ability to build connections with individuals and businesses, while empowering others to do the same.